Tuesday, July 15, 2014

Car Commercials : A scary impression on our kids

Alright, now this might come as a surprise to most of you. Car commercial? How can that create a wrong impression? Read on and you'll know...

Have you ever watched any car commercial closely? as in, as seriously as a kid watches? They all convey just one message. When we win in sports or business or in other aspects of life, no matter how good a person we are, underneath we are saying to ourselves that I am better than you are. Drive a faster car, earn more to be better. You are what you own.

Now does that make sense? Today's role models are Bill Gates, Mark Zuckerburg, Angelina Jolie, Beyonce or Calvin Klein. People with huge wealth and outstanding talent. We are not following Buddha, Mother Teresa or Mahatma Gandhi. We are not concerned about character but have our eyes fixed on wealth, power and status.

Our kids look for role models. They learn a lot by imitating them. Its only natural. My daughter, at the age of three, imitates Superman or Captain America, totally on her mood.

So the point is, Is it only the rich and famous we want them to emulate? What kind of world are we creating? 

No comments:

Post a Comment